Apprentice in Wonderland: How Donald Trump and Mark Burnett Took America Through the Looking Glass

INSTANT NEW YORK TIMES BESTSELLER

From the editor in chief of Variety and author of the New York Times bestseller Ladies Who Punch comes the never-before-told, behind-the-scenes story of Donald Trump and The Apprentice, the reality series that launched him to the White House.

For the first time, here is the definitive untold story of Donald Trump’s years as a reality TV star. Trump himself admits he might not have become president without The Apprentice. Now, as he did with the chaos inside the daytime favorite The View in his bestselling Ladies Who Punch, Ramin Setoodeh chronicles Trump’s dramatic tenure as New York’s ultimate boss in the boardroom, a mirage created by Survivor producer Mark Burnett and NBC boss Jeff Zucker.

With unprecedented access, including hours of interviews with Trump, his boardroom advisers George Ross and Carolyn Kepcher, Eric Trump, and some of the most memorable contestants, Setoodeh shares all the untold tales from this legendary show. This book reveals how The Apprentice has left its mark on popular culture, shaped the legend of its star, and ultimately changed American history.