Be Who You Are to Get What You Want: Negotiating to Win, Whoever You Are By Damali Peterman

Negotiation can determine the difference between success and failure, a win or a loss, a 'no' or a 'yes.' However, overcoming barriers like implicit prejudice or outright discrimination requires a nuanced approach. Celebrated lawyer and mediator Damali Peterman offers a comprehensive course in negotiation, drawing on her extensive experience in high-stakes scenarios. Peterman has crafted strategies that empower you to become an exceptional communicator. Her book, "Be Who You Are to Get What You Want," takes readers from the boardroom to everyday life, demonstrating the broad application of negotiation skills—from seeking a promotion to maximizing your car's trade-in value.

Throughout the book, Peterman emphasizes that your unique identity profoundly influences negotiations in unexpected ways. Embracing who you are can actually be advantageous. She argues that when you arrive prepared and proud of your identity, you set yourself up for success. Peterman’s masterclass teaches how to engage in effective, empathetic, and successful negotiations while staying true to oneself. Her strategies focus on preparation, confidence, and authenticity, showing that these elements are crucial in overcoming biases and achieving your goals.

In essence, Peterman’s work is not just about negotiation tactics but also about self-empowerment. By being authentic and leveraging your unique strengths, you can navigate negotiations more effectively and achieve better outcomes. "Be Who You Are to Get What You Want" is a guide to mastering negotiation while retaining and celebrating your identity, turning potential disadvantages into strengths. 📚❤️