Cloudmoney Cash Cards Crypto and the War for Our Wallets Hardcover By Brett Scott

ISBN 10: 0062936328

ISBN 13: 9780062936325

Axiom Award Gold Medalist for Business Commentary The reach of Corporations into our lives via cards and apps has never been greater many of us rarely use cash these days But what were told is a natural and inevitable move is actually the work of powerful interests And the great battle of our time is the battle for ownership of the digital footprints that make up our lives In Cloudmoney, Brett Scott tells an urgent and revelatory story about how the fusion of Big Finance and Big Tech requires cloudmoneydigital money underpinned by the banking sectorto replace physical cash He dives beneath the surface of the global financial system to uncover a longestablished lobbying infrastructure an alliance of partners waging a covert war on cash He explains the technical, political, and cultural differences between our various forms of money and shows how the cash system has been under attack for decades, as banking and tech companies promote a cashless society under the banner of progress Cloudmoney takes us to the front lines of a war for our wallets that is also about our freedom, from marketing strategies against cash to the weaponization of COVID19 to push fintech platforms, and from there to the rise of the cryptocurrency rebels and fringe groups pushing back It asks the most pressing questions Who benefits from a cashless society and who gets left behind Is the end of cash the end of true privacy And is our cloudmoney future closer than we think it is