Fire in the Hole!: The Untold Story of My Traumatic Life and Explosive Success

In Fire in the Hole!, Bob Parsons, founder of GoDaddy, narrates his extraordinary journey to success as a self-made serial entrepreneur.

Born in the challenging environment of East Baltimore to parents who were habitual gamblers, billionaire philanthropist Bob Parsons' early years were filled with hardship and financial struggle. He vowed his children would never experience such lack, never imagining the immense wealth he would accumulate as the founder of Parsons Technology, GoDaddy, PXG Golf, and YAM Worldwide.

In his debut book, Fire in the Hole!, Parsons recounts his adventurous youth, his tumultuous days under the strict guidance of Catholic school nuns, his intense combat experience in Vietnam as a US Marine, his groundbreaking contributions to the software and internet industries, and his latest ventures in power sports, golf, real estate, and marketing.

Throughout his story, we see his remarkable resilience as he deals with his mother’s mental illness and his father’s struggles, battles PTSD from both his childhood and wartime experiences, and seeks new treatments for himself and others suffering from this condition. He actively supports veterans organizations and, through the Bob & Renee Parsons Foundation, has awarded grants to more than ninety-six charities and organizations worldwide, believing strongly in paying it forward.

Parsons' natural storytelling ability shines through in his reflections, which are by turns heartbreaking, heartwarming, hilarious, and inspiring. If there’s ever been a tale of a self-made man whose riches are measured as much by his heart as by his bank account, this is it.

Above all, Fire in the Hole! is a "can't put down," damn good read!