FREE: The Future of a Radical Price Chris Anderson

Chris Anderson's Free unpacks a paradox of the online marketplace--people making money charging nothing. What was once just a marketing gimmick has morphed into the basis of a trillion-dollar economy."
- Newsweek

The New York Times bestselling author examines the rise of pricing models which give products and services to customers for free, often as a strategy for attracting users and up-selling some of them to a premium level. That class of model has become widely referred to as "freemium" and has become very popular for a variety of digital products and services. (from Wikipedia)

"The thought-provoking material is matched by a delivery that is nothing short of scintillating."
- Publishers Weekly (starred review)

"I'd put Anderson and his work on par with Malcolm Gladwell and Clayton M. Christensen as one of the more important pieces of business philosophy published in the emerging global, digital era."
- Alan T. Saracevic, San Francisco Chronicle

Chris Anderson is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail; which he later expanded into the 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. He is currently the cofounder and CEO of 3DRobotics, a drone manufacturing company. (from Wikipedia)