Influence - The Psychology of Persuasion: by Robert B. Cialdini

Influence delves into the psychology behind why people say "yes" and how to use this knowledge effectively. Based on Dr. Robert Cialdini's 35 years of evidence-based research, the book reveals six universal principles of persuasion.

It teaches readers how to apply these principles to become skilled in influencing others, while also showing how to protect themselves from manipulation. Whether for personal growth or professional success, this book offers essential insights into the art of persuasion, making it valuable for people in all areas of life.