INSTRUCTORS SOLUTION MANUAL FOR MARKETING STRATEGY AND COMPETITIVE POSITIONING 7TH EDITION BY GRAHAM HOOLEY, BRIGITTENIC
INSTRUCTORS SOLUTION MANUAL FOR MARKETING STRATEGY AND COMPETITIVE POSITIONING 7TH EDITION BY GRAHAM HOOLEY, BRIGITTENICOULAND, JOHN M RUDD, NICK LEE Contents Parts and Chapters Part 1 Marketing strategy 4 Chapter 1 Market-led strategic management 5 Chapter 2 Strategic marketing planning 14 Part 2 Competitive market analysis 20 Chapter 3 The changing market environment 21 Chapter 4 Customer analysis 30 Chapter 5 Competitor analysis 37 Chapter 6 Understanding the organisational resource base 43 Part 3 Identifying current and future competitive positions 52 Chapter 7 Segmentation and positioning principles 53 Chapter 8 Segmentation and positioning research 61 Chapter 9 Selecting market targets 69 Part 4 Competitive positioning strategies 76 Chapter 10 Creating sustainable competitive advantage 77 Chapter 11 Competing through the evolving marketing mix 83 Chapter 12 Competing through innovation 88 Chapter 13 Competing through superior service and customer relationships 93 Part 5 Implementing the strategy 101 Chapter 14 Strategic customer management and the strategic sales organisation 102 Chapter 15 Strategic alliances and networks 108 Chapter 16 Strategy implementation and internal m