LET MY PEOPLE GO SURFING

LET MY PEOPLE GO SURFING

GENRES:    Entrepreneurship Books, Management & Management Techniques, Memoirs Books
AUTHORS:    Yvon Chouinard
PAGES:    258 pages
LANGUAGE:    english
PHYSICAL FORM:    Book
TYPE:    Digital

In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

"This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis."--From the Foreword by Naomi Klein, bestselling author of This Changes Everything