Likeable Badass: How Women Get the Success They Deserve By Alison Fragale

Likeable Badass by behavioral scientist Alison Fragale is a groundbreaking guide for women seeking to advance in any workplace. Drawing on decades of research, speaking engagements, and mentorship, Fragale tackles the pressing question many women face: How can they navigate the delicate balance of kindness and competence in professional environments while still climbing the ladder of success?

Fragale's work reveals that the key challenge for women in the workplace often comes down to status—the way they are perceived by others. Despite holding power, titles, or high salaries, many women find that these achievements alone don't necessarily translate into increased workplace stature. Fragale argues that to truly advance, women must change how others perceive them by mastering the art of being a "likeable badass." This involves cultivating an image that blends warmth and assertiveness, enabling women to earn respect, build influence, and secure that coveted seat at the table.

Likeable Badass is a unique blend of behavioral science and practical advice. Fragale provides actionable strategies and life hacks, supported by rigorous research and compelling stories from a diverse array of women. Her insights offer a roadmap for women—and their allies—to navigate office politics, negotiate better deals, and gain recognition for their accomplishments without sacrificing goodwill. Written with warmth, inspiration, and a touch of humor, this book is an essential resource for anyone who wants to rise in their career and achieve lasting success.