Marketing 16th Edition by Roger Kerin Steven Hartley

Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented 
title on the market! Translated into 10+ languages and supported by an extensive instructor resources package, 
Kerin 16e is up-to-date with additional emphases on social media, marketing metrics, financial aspects of marketing, 
and decision-making. Additionally, there is expanded coverage on social responsibility and sustainability topics such 
as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact. The 16e continues its 
real-world focus with “Marketing Matters,” “Making Responsible Decisions,” “Insights about me,” “Applying Marketing Metrics,” 
“Integration of the Customer Journey” and “Building your Marketing Plan” features throughout.