Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough PDF Book, Ebook, PDf Download, PDF

"Reveal the biological and evolutionary basis behind your brain's obsession.

The genius of Michael Easter is that he puts data at the edge of what we intuitively believe.

"Dr. Peter Attia, #1 New York Times bestselling author of Outlive.". Are we hardwired to crave more? From food and stuff to information and influence, why can't we have enough?

Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behavior change, shows that the problem is not you.

The problem is your scarcity mindset. Because essential tools for survival such as food, supplies, information, and power were scarce and hard to come by, they had to constantly seek out and consume them in order to survive. But today, when the ancient desire for more can be easily satisfied, the "scarcity brain" built into us is backfiring. And new technologies and institutions, from dating and entertainment apps to food and economic systems, are exploiting our scarcity brain.

They bombard us with destructive "scarcity cues," subtle triggers that lead us to low-reward cravings that torment us in the long run. The scarcity cues can be direct and all-encompassing, like an economic downturn, or subtle and slight. Or they can be subtle and slight, like a neighbor buying a shiny new car. Easter traveled the world, consulting with notable innovators and leading scientists who are discovering surprising solutions to our deficient brains. Easter discovered a simple tactic that can move us toward an abundance mindset, help us establish healthy habits, and enable us to appreciate what we have and live life to the fullest:

• From the brilliant slot machine designers at the Casino Institute of Las Vegas, detect hidden scarcity cues to stop desire before it starts.
• Turning alone time into the ultimate Happiness Hack.
• From an astronaut on the International Space Station, evoke the quest gene for a more exciting and fulfilling life.
• Learn how to think about and fix addictions and bad habits from Iraq's chief psychiatrist.
• Learn from the woman who gave up a million-dollar career to explore the world, when is enough enough enough? Our world is full of all the things we are made to crave.

The solution to the scarcity brain is not to blindly go for less. It's about understanding why we crave more in the first place, shaking off our worst habits, and making better use of what we already have. Then you can experience life in new and more satisfying ways.