Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek

"Start with Why" is the inspirational bestseller that sparked a global movement, challenging us to find our purpose.

Simon Sinek's book, which captivated millions on TikTok and inspired one of the most-watched TED Talks with over 56 million views, asks why some people and organizations are more innovative, influential, and successful than others.

Sinek explores how leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers shared a common trait: they all started with why. He introduces the concept of The Golden Circle, a framework for building organizations, leading movements, and inspiring people. This book remains as relevant and impactful as ever.e in unexpected places.