The Culture Map by ERIN MEYER

In this insightful and practical guidebook, international business experts offer valuable insights into understanding and successfully navigating cultural diversity, which is essential in both professional and personal settings.

Cultural norms vary widely: the French, Dutch, Israelis, and Germans prefer frankness; Latin Americans and Asians value hierarchy; and Scandinavians value egalitarianism. These differences often lead to misunderstandings and breakdowns in communication.

Erin Meyer, an acclaimed professor at INSEAD, skillfully navigates this complexity in “The Culture Map.” She presents a proven model for deciphering how cultural nuances affect global business interactions. By combining a rigorous analytical approach with practical advice, Meyer gives readers the tools to foster harmony and effectiveness in diverse cultural settings.