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The Everything War Amazons Ruthless Quest To Own The World And Remake Corporate Power BY Dana Mattioli 0
The Everything War Amazons Ruthless Quest To Own The World And Remake Corporate Power BY Dana Mattioli 0

The Everything War: Amazon's Ruthless Quest to Own the World and Remake Corporate Power BY Dana Mattioli

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The Everything War by Wall Street Journal reporter Mattioli is a groundbreaking exposé that delves into Amazon's relentless pursuit of market dominance and its far-reaching impact on global business and politics. Recognized as a most-anticipated book by Foreign Policy, Globe and Mail, Publishers Weekly, and Next Big Idea Club, this investigative work reveals the often hidden and shocking realities behind Amazon’s meteoric rise.

Mattioli uncovers how Amazon, under Jeff Bezos’s leadership, grew into an industry titan by employing aggressive strategies to obliterate competition and reshape the retail landscape. The book highlights Amazon’s monopolistic tactics, from exploiting its marketplace sellers' data to competing directly with them through private label brands. It details how Amazon has expanded its influence into diverse sectors like media, logistics, and cloud computing with its AWS service, often at the expense of fair competition and regulatory oversight.

The narrative is punctuated by interviews with Amazon executives, industry rivals, and small businesses dependent on the company’s marketplace. These insights reveal how Amazon’s operational strategies, including avoiding taxes and copying competitors, have transformed it into a behemoth that controls a significant portion of online retail and exerts considerable influence over global markets.

The book also traces the rise of Lina Khan, whose critical paper on Amazon’s monopolistic practices sparked a significant legal battle. In 2023, the FTC's antitrust lawsuit against Amazon marked one of the most pivotal moments in the 21st-century regulatory landscape. The Everything War offers a comprehensive look at Amazon's strategic greed and its profound effects on business and society, making it a crucial read for understanding one of the most consequential corporate narratives of our time.
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