The Power of Habit: Why We Do What We Do in Life and Business

In The Power of Habit, award-winning business reporter Charles Duhigg presents the cutting edge of thrilling scientific discoveries that explain why habits exist and how they can be changed. Combining a vast amount of information into an engaging narrative, from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents an entirely new understanding of human nature and its possibilities. At the heart of The Power of Habit lies the refreshing assertion that the key to regular exercise, weight loss, productivity, and success is understanding how habits work. As Duhigg demonstrates, by leveraging this new science, we can transform our businesses, our communities, and our lives.