What's Next Is Now: How to Live Future Ready By Frederik Pferdt
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In What’s Next Is Now, Dr. Frederik G. Pferdt, Google's first Chief Innovation Evangelist, presents a transformative guide to navigating uncertainty and shaping your future with intention. Recognized as a 2024 "NEXT BIG IDEA CLUB" must-read, this book empowers readers to embrace the future with optimism and proactive strategies, turning challenges into opportunities through six core principles for cultivating a “future-ready mindstate.”
Dr. Pferdt emphasizes the importance of:
Optimism: Approaching challenges with a positive outlook to unlock potential solutions.
Openness: Being receptive to new ideas and perspectives that can guide innovative thinking.
Curiosity: Maintaining a questioning mindset to explore and discover novel opportunities.
Experimentation: Embracing trial and error as a path to learning and growth.
Empathy: Understanding others’ perspectives to better address their needs and foster meaningful connections.
Dimension X: Leveraging your unique viewpoint to see and create possibilities that others might miss.
What’s Next Is Now combines inspiration with practical advice, featuring exercises, illustrations, and real-world examples to help readers apply these principles. Dr. Pferdt’s approach encourages innovators, entrepreneurs, and anyone facing change to develop a proactive mindset and take control of their future. By transforming how we think about and respond to uncertainty, this book offers a roadmap for creating the world we aspire to live in. Whether you’re an agent of change or simply seeking to adapt to a rapidly evolving landscape, Dr. Pferdt’s insights provide a powerful toolkit for navigating the future with confidence and creativity.
Dr. Pferdt emphasizes the importance of:
Optimism: Approaching challenges with a positive outlook to unlock potential solutions.
Openness: Being receptive to new ideas and perspectives that can guide innovative thinking.
Curiosity: Maintaining a questioning mindset to explore and discover novel opportunities.
Experimentation: Embracing trial and error as a path to learning and growth.
Empathy: Understanding others’ perspectives to better address their needs and foster meaningful connections.
Dimension X: Leveraging your unique viewpoint to see and create possibilities that others might miss.
What’s Next Is Now combines inspiration with practical advice, featuring exercises, illustrations, and real-world examples to help readers apply these principles. Dr. Pferdt’s approach encourages innovators, entrepreneurs, and anyone facing change to develop a proactive mindset and take control of their future. By transforming how we think about and respond to uncertainty, this book offers a roadmap for creating the world we aspire to live in. Whether you’re an agent of change or simply seeking to adapt to a rapidly evolving landscape, Dr. Pferdt’s insights provide a powerful toolkit for navigating the future with confidence and creativity.
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