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When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion BY Julie Satow
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When Women Ran Fifth Avenue: The Trailblazing Women Who Shaped the American Department Store
by Julie Satow
In her compelling new book, When Women Ran Fifth Avenue, journalist Julie Satow illuminates the glittering world of American department stores and the extraordinary women who transformed them. This New York Times bestseller offers a dazzling portrait of the golden age of retail and the visionary female leaders who defined it.
Set against the backdrop of the twentieth century, Satow chronicles the rise of three influential women who revolutionized the department store industry. In the 1930s, Hortense Odlum began as a housewife at her husband’s department store, Bonwit Teller, but soon ascended to lead the company with her keen understanding of consumer desires. Dorothy Shaver of Lord & Taylor broke barriers during World War II by promoting American designers, becoming the first businesswoman to earn a $1 million salary and changing the landscape of fashion from Parisian imitations to American originals. In the 1960s, Geraldine Stutz of Henri Bendel redefined the modern department store with her intuitive grasp of trends, captivating a chic clientele and setting the stage for future retail innovations.
Satow’s meticulously researched narrative not only explores the personal dramas and professional triumphs of these trailblazing women but also captures the essence of their impact on American retail culture. With rich detail and engaging storytelling, When Women Ran Fifth Avenue showcases how these women made the department store a realm of sophistication, independence, and empowerment, making it a must-read for fans of history and fashion alike.
by Julie Satow
In her compelling new book, When Women Ran Fifth Avenue, journalist Julie Satow illuminates the glittering world of American department stores and the extraordinary women who transformed them. This New York Times bestseller offers a dazzling portrait of the golden age of retail and the visionary female leaders who defined it.
Set against the backdrop of the twentieth century, Satow chronicles the rise of three influential women who revolutionized the department store industry. In the 1930s, Hortense Odlum began as a housewife at her husband’s department store, Bonwit Teller, but soon ascended to lead the company with her keen understanding of consumer desires. Dorothy Shaver of Lord & Taylor broke barriers during World War II by promoting American designers, becoming the first businesswoman to earn a $1 million salary and changing the landscape of fashion from Parisian imitations to American originals. In the 1960s, Geraldine Stutz of Henri Bendel redefined the modern department store with her intuitive grasp of trends, captivating a chic clientele and setting the stage for future retail innovations.
Satow’s meticulously researched narrative not only explores the personal dramas and professional triumphs of these trailblazing women but also captures the essence of their impact on American retail culture. With rich detail and engaging storytelling, When Women Ran Fifth Avenue showcases how these women made the department store a realm of sophistication, independence, and empowerment, making it a must-read for fans of history and fashion alike.
Listed on 1 August, 2024