Success from the Start: Business Principles for Massage Therapists

Before you learn tactical business skills,explore your ownintentionsandpassionsfor becoming a practitioner.(These subtle motivators, when understood, help set the foundation for a healthy start.) Strategies show you how to besuccessfulon the path you choose--whether you aspire to be anemployee, independent contractor,orbusiness owner.

Perforated worksheetsguide you through the processes of self-assessment and preparing a business plan.
Business principles every massage therapist should know,include...licensure - insurance - legal concerns - professional memberships - continuing education - and basic tax law. In-depth discussions addressmoney relationshipsandfinancial health-business ethics-marketing,includinghow to use social media-andfostering client loyalty.

Industry professionalsofferpractical tips and sage advice.
"Peer Profile"--Real success stories from practicing massage therapists.
"Expert Profile"--Advice from experts to help you take your practice to the next level.
"Your Path as an Employee,"includes how to choose an employer, resume writing, and interview skills.
End-of-chapter activitiesprovide additional practice.
FREE business plan template--online at DavisPlus--for you to complete as you work through the activities in the text.