The Word Warrior

Among the most potent tools in your sales armory is the informed and judicious utilization of words and terminology. 

Words have the power to entice a prospect, hold the attention of the likely purchaser, and finally result in the establishment of a relationship that not simply results in a sale now, but helps to produce other sales activity in the time to come.

At the same time, words have the might to turn away likely clients, make individuals feel unappreciated and finally lead to not simply the loss of a sale now, but likewise the loss of sales chances in the future.

The good salesperson knows the significance of selecting the correct verbiage to present both the seller and the product. 

Whether in verbal communications or in the origination of written documents like sales brochures, letters and emails, or any other sort of promotional materials, utilizing the correct words in the correct places is key to being successful at the undertaking of sales.

Here are a few ideas that will help you perfect your sales vocabulary, and enhance your power to utilize words that ultimately lead to productive customer relationships.