What's Next Is Now: How to Live Future Ready Authored By Frederik Pferdt

What's Next Is Now by Dr. Frederik G. Pferdt, Google’s first Chief Innovation Evangelist, is a transformative guide for those looking to embrace the future with confidence and creativity. Named a 2024 "NEXT BIG IDEA CLUB" must-read, the book challenges readers to actively shape their futures rather than simply reacting to what comes their way. Pferdt presents a compelling argument that the future can be crafted by harnessing six key principles to develop a “future-ready mindstate.”

The principles outlined are:

1. Optimism – Embracing a positive outlook to envision and pursue new possibilities.
2. Openness – Being receptive to new ideas and diverse perspectives.
3. Curiosity – Maintaining a relentless desire to learn and explore.
4. Experimentation – Testing new ideas and approaches to discover innovative solutions.
5. Empathy – Understanding and addressing the needs and experiences of others.
6. Dimension X – Recognizing and leveraging your unique perspective to innovate.

Pferdt's book is both inspirational and practical, offering readers a variety of exercises, real-world practices, and insightful case studies from individuals who have successfully adopted a future-ready mindset. The guide is designed to help innovators, entrepreneurs, and change-makers turn challenges into opportunities and rethink their approach to problem-solving and creativity.

What's Next Is Now empowers readers to change their thinking patterns to actively design the future they envision, providing tools and strategies to navigate uncertainty and drive meaningful progress. Through its actionable advice and encouraging tone, it serves as a roadmap for those eager to influence the world positively and constructively. 📚❤️