Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics
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This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
- π± PDF Format: Enjoy the convenience of our books in PDF format, compatible with various devices.
- π Kindle Edition: Dive into your favorite reads with Kindle-compatible editions for seamless e-reading.
- β‘ Instant Download: Experience instant gratification – start reading right after placing your order.
- π Global Access: Explore our vast collection from anywhere in the world, unlocking literary treasures.
- π Easy Navigation: Navigate effortlessly through our user-friendly interface for a smooth shopping experience.
- π Regular Updates: Stay in the loop with new releases, exclusive offers, and literary events. Join us on a literary journey!
- πΈ Affordable Prices: Indulge your love for reading without breaking the bank. Enjoy high-quality books at budget-friendly prices. Happy reading! πβ¨