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Built to Last showed how great companies achieve long-term success, but what about those that aren't born with great DNA? In Good to Great, Jim Collins explores how good, mediocre, and even bad companies can achieve enduring greatness.

After five years of research, analyzing 28 companies, Collins and his team identified key factors that enable some companies to make the leap while others don't. These findings include:

Level 5 Leadership: A surprising leadership style essential for greatness
The Hedgehog Concept: Discovering your three circles to transcend competence
A Culture of Discipline: The secret to producing great results
Technology Accelerators: How great companies approach technology differently
The Flywheel and the Doom Loop: Why frequent restructuring hinders progress

Good to Great reveals the distinguishing characteristics that turn companies from good to truly great.

About this item

After five years of research, analyzing 28 companies, Collins and his team identified key factors that enable some companies to make the leap while others don't. These findings include:

Level 5 Leadership: A surprising leadership style essential for greatness
The Hedgehog Concept: Discovering your three circles to transcend competence
A Culture of Discipline: The secret to producing great results
Technology Accelerators: How great companies approach technology differently
The Flywheel and the Doom Loop: Why frequent restructuring hinders progress

Good to Great reveals the distinguishing characteristics that turn companies from good to truly great.

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About this item

After five years of research, analyzing 28 companies, Collins and his team identified key factors that enable some companies to make the leap while others don't. These findings include:

Level 5 Leadership: A surprising leadership style essential for greatness
The Hedgehog Concept: Discovering your three circles to transcend competence
A Culture of Discipline: The secret to producing great results
Technology Accelerators: How great companies approach technology differently
The Flywheel and the Doom Loop: Why frequent restructuring hinders progress

Good to Great reveals the distinguishing characteristics that turn companies from good to truly great.

About this item

After five years of research, analyzing 28 companies, Collins and his team identified key factors that enable some companies to make the leap while others don't. These findings include:

Level 5 Leadership: A surprising leadership style essential for greatness
The Hedgehog Concept: Discovering your three circles to transcend competence
A Culture of Discipline: The secret to producing great results
Technology Accelerators: How great companies approach technology differently
The Flywheel and the Doom Loop: Why frequent restructuring hinders progress

Good to Great reveals the distinguishing characteristics that turn companies from good to truly great.