The Franchise by Craig Custance

The Franchise: Behind the Scenes of Hockey's Power Players

In The Franchise, Craig Custance of The Athletic offers an insider's look at the decision-makers who shape the NHL's success. Through interviews and deep dives, Custance uncovers the strategies, challenges, and triumphs behind some of hockey's most powerful franchises. He takes readers from private moments, like championship ring ceremonies with the Vegas Golden Knights, to candid conversations with key figures such as Brad Treliving and Meghan Duggan.

For fans of hockey, this book pulls back the curtain on pivotal trades, draft strategies, and leadership decisions that determine why some teams win and others falter. It reveals the critical role of executives and ownership, making The Franchise a must-read for those curious about the business side of hockey.