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The Geek Way
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The Economist's Best Books of 2023
Forbes Top 10 Business Books of 2023
Financial Times' Monthly Best Business Books to Read Pick
In this "handbook for disruptors" (Eric Schmidt), The Geek Way reveals a new way to get big things done. It will change the way you think about work, teams, projects, and culture, and give you the insight and tools you need to harness our human superpowers of learning and cooperation.
When all four norms are in place, a culture emerges that is freewheeling, fast-moving, egalitarian, evidence-driven, argumentative, and autonomous. Why does the geek way work so much better? McAfee provides an original answer: because it taps into humanity's superpower, which is our ability to cooperate intensely and learn rapidly. By providing insights from the young discipline of cultural evolution, McAfee shows that when we come together under the right conditions, we quickly figure out how to build reusable spaceships and self-correcting organizations. Under the wrong conditions, though, we create bureaucracy, chronic delays, cultures of silence, and the other classic dysfunctions of the Industrial Era.
Mixing cutting-edge science, history, analysis, and stories that show the geek way in action, McAfee offers a new way to see the world and empowering tools for seizing the big opportunities of today and tomorrow.
Listed on 20 May, 2024