The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric

Most startups fail. But many of those failures are preventable. 
The Lean Startup is a new approach being adopted across the globe, 
changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating 
something new under conditions of extreme uncertainty. This is just 
as true for one person in a garage or a group of seasoned professionals 
in a Fortune 500 boardroom. What they have in common is a mission to 
penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital 
efficient and that leverage human creativity more effectively. 
Inspired by lessons from lean manufacturing, it relies on “validated learning,” 
rapid scientific experimentation, as well as a number of counter-intuitive 
practices that shorten product development cycles, 
measure actual progress without resorting to vanity metrics, and learn what 
customers really want. It enables a company to shift directions with agility, 
altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup 
offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, 
to adapt and adjust before it’s too late. Ries provides a scientific approach to creating 
and managing successful startups in a age when companies need to innovate more than ever.