Unlocking Business Agility with Evidence-Based Management: Satisfy Customers and Improve Organizational Effectiveness

In Unlocking Business Agility with Evidence-Based Management, authors Patricia Kong, Todd Miller, Kurt Bittner, and Ryan Ripley introduce the framework developed by Scrum.org called Evidence-Based Management (EBM), an approach to navigating the complex and uncertain landscape of modern business. Challenging the traditional notion of organizations as rigid machines bound by inflexible plans, the authors propose viewing organizations as adaptive organisms capable of continuous reinvention in response to changing environments.

EBM provides a scientific method to enable organizations to achieve goals under conditions of uncertainty through empirical processes that prioritize experimentation, rapid feedback, and learning. By embracing EBM, organizations are encouraged to set clear goals and use agile metrics to clarify value, measure success, and track progress. This method allows for the development of self-management capabilities and business agility, enabling organizations to make data-driven decisions and adapt their strategies based on new information.

The book is filled with real-world, anonymized case studies that illustrate how EBM can be applied effectively in various organizational settings. These stories demonstrate how to articulate goals and measurements in a way that fosters trust, transparency, and a culture of growth. By leveraging evidence-based metrics and embracing empiricism, organizations can find solutions for complex problems and progress toward their goals in an uncertain and rapidly changing world. Unlocking Business Agility with Evidence-Based Management serves as a definitive guide for leaders looking to enhance their organization's agility and responsiveness.