What's Next Is Now: How to Live Future Ready BY Frederik Pferdt

In What's Next Is Now, Dr. Frederik G. Pferdt, Google's former Chief Innovation Evangelist, offers a transformative guide to embracing and shaping the future with confidence and creativity. Recognized as a 2024 "NEXT BIG IDEA CLUB" must-read, the book inspires readers to not just anticipate future developments but to actively shape them through a future-ready mindset.

Dr. Pferdt presents six key principles to navigate ambiguity and turn challenges into opportunities:

Dimension X - Leverage your unique perspective to influence and create innovative solutions.

• Optimism - Embrace a positive outlook to see potential where others see obstacles.
• Openness - Stay receptive to new ideas and perspectives.
• Curiosity - Foster a desire to explore and understand the world deeply.
• Experimentation - Encourage trying new approaches and learning from failures.
• Empathy - Develop a genuine understanding of others' experiences and viewpoints.

Combining inspirational insights with practical exercises, What's Next Is Now equips readers with actionable strategies to foster a future-ready mindset. Dr. Pferdt shares real-world practices and stories from individuals who have successfully adopted these principles, illustrating how they can be applied to both personal and professional life.

The book challenges readers to rethink their approach to change, encouraging them to transform their thinking and actions to actively shape a better future. Ideal for innovators, entrepreneurs, and anyone seeking to make a meaningful impact, What's Next Is Now serves as a guide to not just adapting to change, but to driving it with intention and purpose.