youthjuice: A Novel By E.K. Sathue

In E.K. Sathue's chilling debut, "youthjuice" from luxury skincare brand HEBE promises beauty at a terrible price. Sophia Bannion, a 29-year-old copywriter, enters the glamorous world of NYC's It-girl culture when she joins the Storytelling team at HEBE. Despite her own insecurities and aching for deeper meaning, Sophia becomes captivated by the charismatic CEO, Tree Whitestone, and the allure of youthjuice.

As Sophia delves deeper into her HEBE lifestyle, she becomes addicted to the promise of eternal beauty offered by youthjuice. However, cracks in HEBE's facade reveal a gruesome secret ingredient, forcing Sophia to confront the horrifying truth behind the product she once embraced.

With ominous undertones of Sophia's coming-of-rage story, Sathue's narrative exposes the dark side of female friendship and the beauty industry's relentless pursuit of perfection. Drawing comparisons to "American Psycho" and "The Devil Wears Prada," "youthjuice" delivers outrageous body horror for the goop generation, leaving readers questioning the price of beauty and the lengths they would go to maintain it.

Glittering with satirical wit and stomach-churning revelations, Sathue's novel challenges readers to reconsider their skincare routines and confronts the unsettling reality lurking beneath the surface of the beauty industry. "youthjuice" is a provocative exploration of vanity, obsession, and the insatiable quest for eternal youth that will leave readers questioning their own perceptions of beauty and self-worth. 📚❤️