Culture Shock; An unstoppable force is changing how we work and live. Gallup's solution to the biggest leadership issue

The COVID-19 pandemic has sparked a global awakening—a fundamental shift in how and where we work and live. One thing is clear: nothing will ever go back to “normal.”

How organizations respond to this cultural upheaval will determine their survival and success, as well as the overall productivity of the U.S. and the world.

A major challenge is that many employees now function more like independent contractors or gig workers, rather than as loyal, committed team members. As the boundaries between work and home blur, it becomes increasingly difficult to foster a culture of dedication and build strong relationships at work.

While leaders continue to struggle with bringing employees back to the office, an even greater issue looms: the deterioration of customer relationships. Many employees and customers are closely connected, often as friends. Without a committed workforce, maintaining customer loyalty becomes an uphill battle.

Culture Shock offers a solution—a blueprint for a better future of work and life characterized by higher productivity, improved customer retention, and enhanced wellbeing. This is Gallup’s answer to one of the most significant leadership challenges of our time.