Day Trading Attention; How to Actually Build Brand and Sales in the New Social Media World

New York Times and USA Today Bestseller

"When Gary spots emerging consumer trends or new marketing best practices, smart people pay attention." — Michael Rubin, CEO of Fanatics

Bestselling author, entrepreneur, and investor Gary Vaynerchuk returns with his seventh business book, offering fresh, in-depth strategies to build brands, increase sales, and outmaneuver the competition using modern social media-driven advertising.

In Jab, Jab, Jab, Right Hook (2013), Vaynerchuk taught the world how to create compelling content for underpriced attention channels. But the digital landscape has since evolved—new platforms have emerged, others have declined, and algorithms now prioritize content based on user interest rather than follower count.

In Day Trading Attention, Vaynerchuk argues that the most successful businesses, brands, and influencers today share one crucial trait: they excel at storytelling on platforms where attention is undervalued. Drawing from 20+ years of business and marketing expertise, he explores the "TikTokification of Social Media", where content distribution is driven by engagement, not just audience size.

Packed with actionable insights, this book provides a blueprint for success in today’s rapidly shifting digital world, including how to:

✔ Identify and leverage underpriced attention—where it exists and how to capitalize on it
✔ Create strategic, high-impact content that resonates with today’s audiences
✔ Utilize modern advertising platforms to build strong brands and drive sales growth

Whether you’re a small business owner, corporate executive, or content creator, Day Trading Attention is your essential guide to navigating and thriving in the fast-changing world of digital marketing.