Fire in the Hole!; The Untold Story of My Traumatic Life and Explosive Success

Fire in the Hole! is the compelling memoir of Bob Parsons, the self-made billionaire entrepreneur behind GoDaddy, Parsons Technology, PXG Golf, and YAM Worldwide.

Growing up in the tough streets of East Baltimore with parents who were habitual gamblers, Parsons experienced hardship and financial struggles from an early age. He vowed his own children would never face the same challenges—though he never imagined the immense success he would achieve.

In this riveting debut, Parsons shares his journey from a difficult childhood and strict Catholic school upbringing to his harrowing experience as a U.S. Marine in Vietnam. He recounts his pioneering contributions to the software and internet industries, as well as his more recent ventures in power sports, golf, real estate, and marketing.

Throughout the book, Parsons reflects on his resilience in overcoming personal challenges, including his mother’s mental illness, his father’s hardships, and his own battle with PTSD. Committed to giving back, he has supported numerous veterans’ organizations and awarded grants to over ninety-six charities through the Bob & Renee Parsons Foundation.

With his natural gift for storytelling, Parsons delivers a narrative that is by turns heartbreaking, humorous, and deeply inspiring. Fire in the Hole! is more than just a business success story—it’s a powerful testament to perseverance, generosity, and the extraordinary life of a true self-made man.