A world of three zeros - Muhammad Yunus

A winner of the Nobel Peace Prize offers his vision of an emergingnew economic system that can save humankind and the planetMuhammad Yunus, who created microcredit, invented socialbusiness and earned a Nobel Peace Prize for his work in alleviatingpoverty, is one of today’s most trenchant social critics. Now, hedeclares, it’s time to admit that the capitalist engine is broken -that in its current form it will inevitably lead to rampant inequality,massive unemployment and environmental destruction. We need anew economic system that unleashes altruism as a creative forcethat is just as powerful as self-interest.Is this a pipe dream? Not at all. In the last decade, thousandsof people and organizations have already embraced Yunus’svision of a new form of capitalism, launching innovative socialbusinesses designed to serve human needs rather than accumulatewealth. These businesses are bringing solar energy to millions ofhomes in Bangladesh; turning thousands of unemployed youngpeople into entrepreneurs through equity investments; financingfemale-owned businesses in cities across the US; providingmobility, shelter and other services to the rural poor in France; andcreating a global support network to help young entrepreneurslaunch their start-ups.In A World of Three Zeros, Yunus describes the new civilizationemerging from the economic experiments his work has helped toinspire. He explains how global companies like McCain, Renault,Essilor and Danone have been involved with this new economicmodel through their own social action groups, describes theingenious financial tools now funding social businesses, andsketches the legal and regulatory changes needed to jumpstart thenext wave of socially driven innovations. In the process, he invitesyoung people, business and political leaders, and ordinary citizensto join the movement, and help to create the better world we alldream of.

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