Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World

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New York Times and USA Today Bestseller

"One thing I've learned from being around Gary for the last decade is that when he identifies new consumer trends or marketing best practices, it's wise to listen and act." — Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk delivers fresh, in-depth insights on how to strengthen brand development, boost sales, and outpace the competition using cutting-edge advertising strategies rooted in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Vaynerchuk taught us how to craft compelling content for channels with underpriced attention. However, with the rise of new platforms, the decline of others, and evolving algorithms incentivizing different content styles, new skills are essential to creating effective advertising that drives brand and sales.

In his latest book, Vaynerchuk asserts that today's most successful businesses, brands, content creators, and influencers share one common trait: mastery of storytelling on platforms where attention is undervalued, primarily across a select few social media networks. Drawing on over 20 years of business and marketing expertise, he highlights the "TikTokification of Social Media" as the biggest shift and opportunity. Platforms increasingly prioritize content distribution based on user interests rather than follower counts.

In Day Trading Attention, Gary provides detailed guidance for small businesses, large corporations, and content creators on how to:

• Understand attention—what it is, where it resides, where it’s undervalued, and how to capitalize on it
• Create relevant, strategic content
• Utilize modern advertising platforms to build brands and drive sales in today’s rapidly evolving landscape