Basic Marketing Research Guide: Building Your Survey by Scott M. Smith & Gerald S. Albaum

Unlock the power of effective marketing with "Basic Marketing Research Guide: Building Your Survey" by Scott M. Smith and Gerald S. Albaum. This comprehensive guide serves as an essential resource for students, professionals, and anyone looking to deepen their understanding of marketing research methodologies. The book provides step-by-step instructions on how to design, implement, and analyze surveys that yield actionable insights. With a blend of theoretical concepts and practical applications, readers will learn how to identify research objectives, craft effective questions, and interpret data to inform strategic decision-making. Whether you're a novice or an experienced marketer, this guide will elevate your research skills and enhance your ability to make data-driven decisions.