Race for Relevance Harrison Coerver

Race for Relevance provides a no-nonsense look at todays realities and how associations operate and what they need to do to remain relevant in the future Based on more than 40 years of combined experience working with more than 1 000 organizations the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered The 5 key areas of change are – Overhaul the governance model and committee operations and get the right people focused on the right things – Empower the CEO and leverage staff expertise – Zero in on your member market – Rationalize programs and services-and focus where you can have an effect – Get the supporting technology framework right The book includes worksheets checklists and case studies all geared towards helping association leaders-staff and volunteers alike-to kick off the thought-provoking discussions that are generally at the forefront of change be prepared for those fighting for the status quo and to imple