The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

ISBN 0887307280
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the belief that most people who
start small businesses are entrepreneurs 2: the critical misconception that someone who understands the technical aspects of a business can successfully manage a business that performs that technical work - Voted #1 business book by Inc. 500 CEOs. - An instant classic, this revised and updated edition of the bestselling phenomenon dispels the myths surrounding starting your own business. Gerber, drawing on sharp insights from years of experience, highlights how common assumptions, expectations, and even technical expertise can hinder the effective management of a successful business. - He guides you through the various stages of a business's life—from entrepreneurial infancy to the growing pains of adolescence and finally to the mature entrepreneurial perspective: the guiding principle for all successful businesses. He also demonstrates how to apply the lessons of franchising to any business, regardless of whether it is a franchise. Most importantly, Gerber emphasizes the crucial, often overlooked distinction between working on your business and working in your business. - The E-Myth Revisited will assist you in growing your business in a productive and confident manner.