Business Communication Building Critical Skills 6th Canadian Edition By Braun - Locker -Test Bank

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

1) "I couldn't understand a word they were saying. They spoke all at once." This is an

example of which of the following elements of the communication process?

A) Frames of reference B) Decoding

C) Noise D) Channel overload

Answer: D Explanation: A) B) C) D)

2) When you are writing to audiences with different needs, it is better to: A) Use technical terms and jargon instead of simple words.

B) Meet the needs of the gatekeepers and primary audiences first.

C) Get straight to the point of your message instead of starting with an introduction.

D) Use a variety of styles to accommodate everyone.

Answer: B Explanation: A) B) C) D)

3) _____ involves gathering as much information as you can about someone or something,

and then making decisions based on that information.

A) Multi-tasking B) Critical thinking

C) Perceptiveness D) Formal logic

Answer: B Explanation: A) B) C) D)

4) The _____ may be asked to comment on your message or to implement your ideas after

they've been approved.

A) primary audience B) initial audience

C) secondary audience D) gatekeeper

Answer: C Explanation: A) B) C) D)

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3)

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15) _____ characteristics can be objectively quantified, or measured, and include age,

gender, and religion.

A) Demographic B) Cognitive

C) Psychographic D) Behavioural

Answer: A Explanation: A) B) C) D)

6) Which of the following must you avoid when developing a message? A) Conversational language

B) Bias-free photographs

C) Unintentional cultural assumptions

D) Mix of paragraph lengths to create white space

Answer: C Explanation: A) B) C) D)

7) _____ characteristics are qualitative rather than quantitative and include values, beliefs,

goals, and lifestyles.

A) Demographic B) Geographic

C) Geodemographic D) Psychographic

Answer: D Explanation: A) B) C) D)

8) How is an organization's culture expressed? A) Through their frequency of social gatherings after work

B) Through their office décor and furniture

C) Through their choice of meeting venues and frequency of meetings

D) Through values, attitudes, and philosophies

Answer: D Explanation: A) B) C) D)

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29) When trying to rea