STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION 3RD EDITION BY SCHILLING - TEST BANK

Chapter 01

Introduction

True/False

1. The globalization of markets and the importance of innovation are independent of one another.

Answer: False

Difficulty: Easy

Page: 1

2. Flexible manufacturing technologies have increased the importance of production economies of scale.

Answer: False

Difficulty: Easy

Page: 1

 3. Innovation and new technology have led to longer product life cycles as better quality products are being produced.

Answer: False

Difficulty: Moderate

Page: 2

4.. The increased pace of innovation has only had a negligible effect on market segmentation and product obsolescence.

Answer: False

Difficulty: Easy

Page: 2

5. Slow innovation results in diminishing margins and product obsolescence.

Answer: True

Difficulty: Moderate

Page: 2

6. Technological innovation can have a positive impact on our quality of life through improved goods and services.

Answer: True

Difficulty: Moderate

Page: 4