What's Next Is Now; How to Live Future Ready

Shape the Future Instead of Bracing for It

Google’s first Chief Innovation Evangelist, Dr. Frederik G. Pferdt, offers a powerful guide to navigating uncertainty, embracing change, and transforming challenges into game-changing opportunities.

Rather than fearing the unknown, Pferdt argues that you can actively shape what happens next. By cultivating a future-ready mindstate, you’ll learn to approach obstacles with intention and creativity, using six key principles:

• Optimism – Seeing possibilities in every challenge
• Openness – Embracing new ideas and perspectives
• Curiosity – Asking bold questions to unlock innovation
• Experimentation – Testing and iterating fearlessly
• Empathy – Understanding diverse viewpoints to create meaningful solutions
• Dimension X – Your unique way of interpreting and influencing the world

Packed with thought-provoking exercises, real-world applications, and insights from individuals who have embraced this mindset, What’s Next Is Now is both an inspirational and practical guide for entrepreneurs, innovators, and changemakers.

Shift your thinking—so you can create the future you want to live in.