The Personal MBA 10th Ann By Josh Kaufman

The 10th Anniversary Edition of The Personal MBA by Josh Kaufman is an updated, expanded, and revised version of the bestselling business training manual, tailored for ambitious individuals looking to excel without attending business school. This foundational guide condenses essential business knowledge into one comprehensive volume, covering crucial topics such as entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management.

Key concepts include:

• The 5 Parts of Every Business: Understand and improve any business by focusing on five fundamental areas.
• The 12 Forms of Value: Learn the various ways to create value for customers, beyond just products and services.
• 4 Methods to Increase Revenue: Discover the only four ways a business can increase its income.

Kaufman argues that while business degrees may not always be a wise investment, the skills and principles outlined in this book are invaluable for anyone aiming to succeed professionally. The Personal MBA equips readers with practical knowledge to perform exceptional work, make informed decisions, and leverage their skills and opportunities effectively, regardless of their career path.